Zigbang
Branding, art direction, illustration, motion principles
Team (Design Studio)
James Duru, George Adams, Kimberly Tong, Jesse Saffner, Huy Nguyen, Danyin Zhu, Vincent Raineri, Andrew Golden
Brief
Create a brand to signal Korea’s leading real estate company’s entrance into the Internet of Things market with Samsung.
Approach
A visual system with a suite of crafted icon illustrations that can be used across digital platforms, packaging, advertising and internal comms, and a layout system that has the flexibility to be both expressive and sophisticated – all to showcase the company’s broad ambitions and ventures beyond real estate.