Sydney Dance Company classes campaign
Campaign ideation, art direction, campaign rollout
Team (MAUD)
Adam Vella, Paul O’Connor
Illustrator
Alva Skog
Brief
Finding a visual apprpoach for Sydney Dance Company‘s Classes sector that can be used throughout the class terms and adapted from year to year.
Approach
An illustration lead campaign style to appeal to a broad range of audiences of all ages and dance styles.