Shoplazza
Branding, motion principles, illustration, art direction, digital design
Team (Design Studio)
James Duru, George Adams, Lucy Gavan, Jesse Saffner, Katie Cadwell, Bec Macdonald, Hayley Cummings, Vincent Raineri, Tom Clayton, Brennan Paezold
Brief
Create a new brand for one of China’s leading e-commerce Saas providers that allows them to stand out amongst their competitors and showcase their brand strategy – ‘Open to More’.
Approach
A graphic language that revolves around the visual metaphor of a flipping shop sign going from close to open. With colours, typography and illustrations to support a bold and outspoken brand tone of voice.