Ting He 2024 ©

Ting He Design

Project list

Zigbang
Shoplazza
Ben&Co
 Google Rare
ALNF Forward
New Taipei Kings
Happy Order
Sydney Dance Company
David Jones


See all

Zigbang

Branding, art direction, illustration, motion principles

Team (Design Studio)

James Duru, George Adams, Kimberly Tong, Jesse Saffner, Huy Nguyen, Danyin Zhu, Vincent Raineri, Andrew Golden

Brief

Create a brand to signal Korea’s leading real estate company’s entrance into the Internet of Things market with Samsung. 

Approach

A visual system with a suite of crafted icon illustrations that can be used across digital platforms, packaging, advertising and internal comms, and a layout system that has the flexibility to be both expressive and sophisticated – all to showcase the company’s broad ambitions and ventures beyond real estate. 






















Shoplazza

Branding, motion principles, illustration, art direction, digital design


Team (Design Studio)

James Duru, George Adams, Lucy Gavan, Jesse Saffner, Katie Cadwell, Bec Macdonald, Hayley Cummings, Vincent Raineri, Tom Clayton, Brennan Paezold

Brief

Create a new brand for one of China’s leading e-commerce Saas providers that allows them to stand out amongst their competitors and showcase their brand strategy – ‘Open to More’. 


Approach

A graphic language that revolves around the visual metaphor of a flipping shop sign going from close to open. With colours, typography and illustrations to support a bold and outspoken brand tone of voice. 




















Ben & Co Magazine

Editorial design, art direction


Team (MAUD)

Camilla Belton, Nicole Bon de Veire, Dominic Hofstede, Ross Paxman, Gemma Stoner

External collaborators

Nick Bowers, Anthony Geernaert, Charlotte Ager, Jerrie-Joy Redman-Lloyd

Brief

Designing a magazine for Chifley Towers – one of Sydney’s largest commercial buildings in the central business district. Showcasing and celebrating the building’s people and businesses, and in turn creating a stronger community within Chifley Tower.


Approach

Creating sophisticated and elevated editorial designs with art direction that aims to push the boundaries of what is normally seen in commercial real estate. Producing content that celebrates the people of Chifley Tower with pride and spotlight local talent with collaborations and features. 






















ALNF (Australian Literacy and Numeracy Foundation) Forward event

Branding, event activation


Team (Nightjar)

Sam Turner, Sam Geyer

Brief

To create and brand an annual fundraiser event for the Australian Literacy and Numeracy Foundation.


Approach

We created the annual ALNF Forward event – with the inaugural event being a silent art auction night with 12 original artworks by local and international artists. The brand for Foward was also created to be flexible but impactful to adapt to upcoming fundraisers.

















Google Rare Book

Editorial design


Team (MAUD)

Tom Fethers

Approach

RARE with Google is an initiative that promotes diversity and inclusion in the creative industries. The RARE book was created to commemorate the first two years of the rare program.














New Taipei Kings

Brand identity, layout design


Team (MAUD)

James Duru, Katie Cadwell, Jason Mildren, Huy Nguyen, Collette Duong, Hayley Cumming, Alex Barnet, Marcel Piekarski

Approach

Creating a brand system for Taipei’s newest professional basketball team – the New Taipei Kings. Ensuring that they make their debut in the leagues with attitude and power.











Happy Order

Branding, type design, art direction


Team (Design Studio)

James Duru, George Adams, Kimberly Tong, Huy Nguyen

Brief

A new brand for Korea’s leading food manufacturer SPC’s delivery app. Solidifying its presence amongst competitors like Baemin, Deliveroo and Ubereats. 


Approach

A brand language featuring a dynamic typeface that stretches and grows ‘the more it eats’ that can accomodate for Hangul and English characters. 
















Sydney Dance Company classes campaign

Campaign ideation, art direction, campaign rollout


Team (MAUD)

Adam Vella, Paul O’Connor

Illustrator

Alva Skog

Brief

Finding a visual apprpoach for Sydney Dance Company‘s Classes sector that can be used throughout the class terms and adapted from year to year. 


Approach

An illustration lead campaign style to appeal to a broad range of audiences of all ages and dance styles. 

















David Jones Art of Living campaign

Campaign concept, art direction


Team (MAUD)

Toby Norris, Rose Hooij

Team (Photography)

Emma Summerton, Victoria Zschommler, Victoria Baron, Meg Gray, Alicia Sciberras

Approach

A campaign for one of Australia’s leading luxury retailers – framing all their offerings from clothing to homewares to food as being unique moments of art.